According to USA Today, Jabir Samuels is a travel content creator with a large social media following who frequently shares his experiences at popular destinations worldwide. During his vacation in Phu Quoc in July, he chose to stay at a 5-star hotel for about 80 USD/night, which included a room with a private balcony and breakfast.

During the day, he spent his time exploring the clear blue beaches and enjoying tropical fruits he tasted for the first time, such as mangosteen. In the evening, spectacular fireworks by the sea became the highlight that concluded each day of exploring the Pearl Island (Dao Ngoc).

Experiences in Phu Quoc praised by Dubai guests as 'exceeding expectations'. Photo: Fabl Belek

What surprised Jabir Samuels was not only the natural landscape but also the balance between cost and quality of experience. "Phu Quoc is more affordable than most other islands, while you don't have to compromise on quality to get that price," he shared with USA Today.

This remark also aligns with Expedia's assessment when the platform included Phu Quoc in its list of the top 10 most attractive islands in 2026. According to Expedia, searches for island holidays this year have increased by 55% compared to the same period last year. Amidst this wave, Phu Quoc has emerged as one of the destinations recording impressive growth in tourist interest.

An experiential multi-experience tourism and resort ecosystem with two iconic nightly fireworks displays leaves visitors in awe when visiting Phu Quoc

Specifically, interest in the "Jade Island" increased by 25%, while mentions on social media surged by 235%. Expedia rates Phu Quoc as a prime destination for the trend of "luxury resort experiences at reasonable costs," where visitors can enjoy quality accommodation and a wealth of rich experiences at competitive prices.

While Phu Quoc was previously known mainly for its blue seas, white sands, and beachfront resorts, the island is now attracting visitors with experiences that extend from morning till night, rather than just a traditional beach holiday.

Hon Thom Cable Car - the world's longest three-rope cable car is one of the experiences continuously praised by international media when mentioning Phu Quoc

In the South of the island, visitors can start their day with relaxing hours on Kem Beach, Sao Beach, continue experiencing the world's longest three-rope cable car to Hon Thom, and play at Aquatopia Water Park with the world's first new-generation water slides...

As the sun sets, the chain of experiences continues with multimedia shows like Symphony of the Sea, Kiss of the Sea, along with two nightly firework displays at Sunset Town. These nighttime entertainment products are contributing to making Phu Quoc distinct from many other island destinations in the region, while also encouraging tourists to stay longer and experience more.

Phu Quoc is gradually becoming a leading MICE destination in the region

Alongside continuously adding new tourism products, Phu Quoc is also being heavily invested in infrastructure to prepare for the High-Level Week of APEC 2027 . Phu Quoc International Airport is being expanded, many new hotels, resorts, and service facilities are being developed, aiming to make the Jade Island an international center for tourism, events, and trade.

From a familiar resort destination for domestic tourists, Phu Quoc is gradually making its mark on the international tourism map. Praises from tourists, recognition from major tourism platforms, and an increasingly complete experience ecosystem are opening up opportunities for the Jade Island to continue its breakthrough in the coming years.

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