The platform is sponsored by the Government, accompanying the Vietnam National Administration of Tourism (VNAT) and the National Data Association (NDA), operated by Sun Group Corporation. This is considered the opening event for the phase of operating tourism with unified data, which the tourism industry has expected to realize for many years.
Visit Vietnam is built to operate tourism data in real-time. This means that tourists, businesses, and management agencies can "read" market developments by day, by hour, from the crowdedness of destinations, ongoing activities, to prominent consumer trends. This is a type of data that Vietnam has never operated centrally before.
Visit Vietnam platform demo to be introduced on December 20
The event will allow guests to interact directly with the demo version of Visit Vietnam instead of just watching an introductory video. Guests can observe how the platform displays data: the busyness level of each destination, changes over time, tourist search trends, or market signals that usually only appear in internal reports.
The event will feature reputable data and payment partners. VISA - a leading global electronic payment technology company - is expected to have an interactive area to experience payment data such as spending behavior, card usage levels, or international customer consumption trends. Meanwhile, National Citizen Commercial Joint Stock Bank (NCB) promises to bring many new and exciting experiences to the event, with modern digital payment solutions on an advanced technology platform. As a strategic partner of the Visit Vietnam platform, NCB will provide products and services to enhance the seamless and convenient payment experience for tourists visiting Vietnam.
The participation of international partners and domestic banks from the early stages shows that Visit Vietnam is not just a tourism information display platform, but aims to become a multi-source data ecosystem, more fully reflecting the market picture, from customer flow, level of interest, to actual spending capacity.
Sun Group, with its nationwide destination ecosystem data, is the operating unit
As the developer and operator of Visit Vietnam, Sun Group will introduce the platform's structure and future expansion direction. With a destination ecosystem spread across the country in Phu Quoc , Ha Long, Da Nang, or Sa Pa, Sun Group is considered qualified to test and supplement actual data for the platform right from its launch.
The launch of Visit Vietnam is considered the starting point for a data-driven tourism management and promotion model, amidst a strong increase in international visitors to Vietnam and the growing need to optimize operations at destinations. Information regarding how many data layers the platform will open in the initial phase, the accuracy of real-time data, or the scalability of the partner ecosystem is still eagerly awaited by many businesses and the tech community. All will be announced in Phu Quoc on December 20, at an event considered the most notable for Vietnam's tourism and technology industry this year.
