1. What is Visit Vietnam? – The National Tourism Platform in the Data Era
Visit Vietnam is the national tourism e-commerce platform of Vietnam, sponsored by the Government, accompanied by the Vietnam National Administration of Tourism (VNAT) and the National Data Association (NDA), developed and operated by Sun Group Corporation. The platform is built on advanced data infrastructure and technology, aiming to create a transparent, safe, and efficient tourism business environment for the entire industry.
Visit Vietnam – The National Tourism Platform, connecting Government – Businesses – Tourists on a unified data ecosystem.
Unlike traditional tourism platforms that mainly stop at introducing destinations or providing fragmented information, Visit Vietnam is positioned as a national digital infrastructure, where tourism is operated by data. On this platform, data streams about destinations, services, tourist behavior, and consumption trends are collected, standardized, and analyzed in real-time, creating a comprehensive picture of the Vietnamese tourism market.
For businesses, Visit Vietnam opens up space to directly generate revenue, expand markets, and build brands on a reputable, authenticated, and guaranteed ecosystem. For tourists, the platform helps easily look up official information, choose quality services, and access authentic, reliable tourism experiences in Vietnam. At the same time, management agencies gain tools to monitor market developments, coordinate destinations, and formulate policies based on actual data.
In the context of the global tourism industry shifting strongly towards a data-driven development model, the launch of Visit Vietnam is considered a strategic move, ushering in an era of unified data operation for tourism in Vietnam – something the tourism industry has long expected to realize.
2. Vision and Mission – Building New Standards for Vietnamese Tourism
Visit Vietnam was formed not only to meet digitalization needs but also carries a long-term vision to reshape how Vietnam's tourism industry operates and develops in the data era. The platform aims to become the leading national tourism e-commerce platform, serving as a reliable standard for the entire industry, where data is standardized, shared transparently, and exploited effectively for the common good.
On that foundation, Visit Vietnam sets the mission to standardize and elevate the quality of Vietnamese tourism services. Through establishing clear operational criteria, transparent authentication mechanisms, and evaluation systems based on actual tourist experiences, the platform contributes to honoring genuine values, encouraging businesses to operate tourism responsibly, and investing in long-term quality and experiences.
Visit Vietnam is built on advanced data and technology infrastructure, aiming to operate Vietnam's tourism in real-time.
Alongside improving service quality, Visit Vietnam also aims to build a transparent, safe, and sustainable tourism data ecosystem. Data contributed by businesses and tourists is absolutely secured, exploited based on the principle of anonymity, and simultaneously aggregated to create valuable analyses for the entire industry. This is the foundation for stakeholders to make more accurate decisions, from product development, resource allocation to long-term strategic planning.
Furthermore, Visit Vietnam harbors the aspiration to elevate Vietnam's tourism in the data era, competing not only on natural resources or costs, but on service quality, information reliability, and data-driven operational capabilities. Building a common standard for the national tourism industry is considered the key for Vietnam to integrate deeper into the global tourism value chain and achieve long-term sustainable development.
3. The Importance of the National Tourism Platform
In the context of global tourism entering a data-driven competition phase, the emergence of a national tourism platform like Visit Vietnam holds strategic significance for Vietnam. This is not just a technological tool, but a digital infrastructure that serves as the foundation for operating, managing, and developing the tourism industry in a modern, transparent, and sustainable direction.
From a state management perspective , Visit Vietnam helps form a comprehensive picture of the tourism market through a real-time updated data system. Instead of relying on fragmented and delayed reports, management agencies can closely monitor the flow of tourists, interest levels at destinations, consumption trends, and service supply capabilities. This is an important basis for policy formulation, destination coordination, resource allocation, and enhancing the effectiveness of tourism industry management nationwide.
For the business community, Visit Vietnam creates a transparent and fair business environment, where data becomes the foundation for all decisions. Businesses not only have the opportunity to access a larger market but are also supported by reports analyzing trends, tourist behavior, and real-time demand fluctuations. This helps businesses be more proactive in product development, operational optimization, service quality improvement, and building sustainable brands within a nationally accredited ecosystem.
The launch of Visit Vietnam marks an important turning point in the process of operating and developing Vietnam's tourism with unified data.
For tourists, the national tourism platform brings practical value by providing official, transparent, and reliable information. The ease of searching, comparing, and evaluating services not only enhances the travel experience but also contributes to forming a responsible tourism consumption culture, where quality and actual experience are prioritized.
More importantly, Visit Vietnam is considered the starting point for the era of operating tourism with unified data in Vietnam – something the tourism industry has anticipated for many years. Connecting data from various sources, including businesses, tourists, and domestic and international partners, provides a more complete picture of the market, from tourist flows and interest levels to actual spending capacity. This is the foundation for Vietnam's tourism to enhance its competitiveness, integrate more deeply into the global tourism value chain, and gradually assert its position on the international tourism map.
