1. What is Visit Vietnam? The national tourism data platform operating in real-time
Visit Vietnam is the first national tourism data platform of Vietnam, built and operated according to a real-time data model, aiming to unify, digitize, and effectively exploit all data streams of the tourism industry. The platform officially launched on December 20, and is expected to become the core digital infrastructure, leading the Vietnamese tourism market to reach out to the world in a new development phase.
Not only stopping at providing destination information, Visit Vietnam is positioned as the “data brain” of the tourism industry, where all market movements – from visitor numbers, bustling levels, search trends to consumption behavior – are recorded, analyzed, and displayed intuitively and continuously in real-time. This is something the Vietnamese tourism industry has expected to realize for many years.
1.1. Visit Vietnam – the national super-app
The Visit Vietnam platform was born under the patronage of the Government, accompanying the Vietnam National Administration of Tourism (VNAT) and the National Data Association (NDA), demonstrating a clear direction in building a unified national tourism data system. The participation of national management agencies and data organizations right from the initial stage shows that Visit Vietnam is not a standalone technology project, but rather the beginning of a data-driven tourism management and promotion model.
The Visit Vietnam platform officially launched on December 20.
The platform is operated by Sun Group Corporation – a business owning an ecosystem of destinations, resorts, and entertainment across the country. With the advantage of real-world data at major destinations such as Phu Quoc, Quang Ninh, Da Nang, or Sa Pa, Tay Ninh,... Sun Group is considered capable of testing, supplementing, and enriching data for Visit Vietnam right from its launch.
Sun Group's role in operation also opens up expectations for a platform capable of flexible expansion, connecting multiple data sources, and long-term companionship with the development of Vietnam's tourism industry.
1.2. Core differences of Visit Vietnam compared to traditional tourism platforms
The biggest difference of Visit Vietnam lies in how the platform operates tourism data in real-time, instead of slow aggregation through periodic reports. Thanks to this, tourists, businesses, and management agencies can “read” the market day by day, hour by hour, even at specific times at each destination.
Besides, Visit Vietnam is built as a centralized, unified data system nationwide, overcoming the fragmented and scattered data situation that has long existed in the tourism industry. All information about customer flows, interest levels, consumption trends, or activities at destinations is standardized and displayed on the same platform.
More importantly, Visit Vietnam does not serve a single group but is designed to simultaneously meet the needs of tourists – businesses – management agencies. Tourists gain reliable data to choose their journeys; businesses have a database to optimize operations; while management agencies have tools to monitor and coordinate the market more effectively. This “three-party win-win” model creates the core value and difference for Visit Vietnam in Vietnam's digital tourism ecosystem.
2. Benefits of joining Visit Vietnam for tourism businesses
Joining Visit Vietnam brings tourism businesses many fundamental benefits, not only in marketing or sales activities but also at the strategic and long-term operational levels. For the first time, businesses have the opportunity to access a national tourism data ecosystem operated in real-time, unified, and from multiple sources.
2.1. Access to unprecedented real-time tourism data sources
One of the most apparent benefits of joining Visit Vietnam is the ability to access real-time tourism data – data that previously mainly appeared in internal reports or delayed statistics.
Businesses can access real tourism data through the Visit Vietnam platform. (Source: Collected)
Through the platform, businesses can monitor customer volume and crowd levels at destinations daily and hourly, thereby proactively assessing the market's "heat" at specific times. Additionally, data on search trends, interest levels, and tourist consumption behavior are also displayed visually, helping businesses understand what customers are interested in, where, and when.
By operating with real-time data, Visit Vietnam allows businesses to "read" the market much faster than traditional reports, which often have significant delays, thereby enabling more timely and realistic decisions.
2.2. Optimize business strategies and destination operations
When data becomes the foundation for all decisions, tourism businesses can adjust products, pricing, and staffing based on actual market developments, rather than relying on experience or guesswork. This is an important shift from an intuitive operational mindset to a data-driven one.
Joining Visit Vietnam helps businesses minimize risks from unfounded decisions, especially in a rapidly changing market where tourism demand varies by season and customer segment. At the same time, real-time data also helps businesses improve operational efficiency during both peak and off-peak seasons, optimizing costs and resources more flexibly.
2.3. Increase access and connection with quality customer segments
Participating in Visit Vietnam means businesses are displayed within the national tourism ecosystem, where domestic and international tourists search for information, trends, and experiences in Vietnam. This opens up opportunities to reach a wider customer base, especially international tourists – a group with high demands for transparent information and platform reliability.
Not only in terms of visibility, but businesses also have the opportunity to benefit from data-driven tourism promotion campaigns, built and deployed on the Visit Vietnam platform. As a result, promotional activities are no longer scattered but focused on the right markets, at the right times, and for the right target customer groups.
2.4. Participate in a multi-source, multi-partner data ecosystem
A long-term strategic benefit of joining Visit Vietnam is the ability to participate in a multi-source data ecosystem, where tourism data comes not only from destinations but is also supplemented by related fields such as payments, finance, and technology.
Businesses have the opportunity to partner with major partners when joining Visit Vietnam. (Source: Collected)
The platform opens up the ability to connect with tourists' payment, spending, and consumer behavior data, helping businesses understand more deeply about actual spending capacity and service usage trends. Partnering with major partners like VISA and NCB right from the early stage shows that Visit Vietnam is aiming for a comprehensive ecosystem, fully reflecting the tourism market landscape.
Thus, businesses have more opportunities to cooperate in the fields of finance – technology – services, enhancing customer experience and expanding business models in the future.
3. What value does Visit Vietnam bring to businesses in the digital tourism era?
In the digital tourism era, data is no longer a supporting factor but becomes the foundation for each business's competitiveness. Visit Vietnam is built to help Vietnamese tourism businesses transition from "having data" to "exploiting and acting based on data", thereby creating sustainable long-term value.
3.1. Data is not just for viewing – but for action
Unlike aggregate statistical systems, Visit Vietnam aims to turn data into decision-support tools. Businesses do not just observe customer numbers, trends, or consumption behavior, but can transition from observational data to decision-making data, with the ability to react quickly to market fluctuations.
Real-time data sources from Visit Vietnam help businesses plan marketing, sales, and long-term investments based on clear market signals. From choosing product launch times, optimizing communication budgets, to directing service expansion or infrastructure investment, all decisions can be supported by specific data rather than intuition or isolated experience.
3.2. Enhancing the competitiveness of Vietnamese businesses
An important value that Visit Vietnam brings is the ability to narrow the gap between Vietnamese tourism businesses and developed tourism markets, where data has been used as a core management tool for many years. By accessing the same standardized data system at a national scale, Vietnamese businesses have more opportunities to upgrade their operational methods and market approach.
Besides, Visit Vietnam contributes to standardizing data access across the entire tourism industry, creating a "common language" between businesses, destinations, and management agencies. This unity not only helps improve coordination efficiency but also creates a premise for the Vietnamese tourism industry to develop in a more professional, transparent, and sustainable direction in the digital era.
4. Why should tourism businesses join Visit Vietnam right from the early stage?
In the context of the Vietnamese tourism industry entering a period of deep digital transformation, the timing of joining the platform is no less significant than the platform itself. Joining Visit Vietnam right from the early stage brings businesses many strategic advantages, especially in the increasingly data and technology-driven competition.
Firstly, businesses have the opportunity to gain a pioneering advantage in the digital ecosystem being formed at a national scale. When the platform is still in its early operational stages, early participants not only easily adapt to the data structure but also have the opportunity to contribute, test, and shape how the ecosystem operates in practice. This "first-mover" advantage can be converted into a long-term competitive edge as the platform expands and attracts more participants.
Visit Vietnam will help businesses reach more customer segments. (Source: Collected)
Besides, joining Visit Vietnam early helps businesses quickly adapt to a data-driven tourism model, instead of passively following trends when the market is already shaped. The process of getting acquainted with, exploiting, and applying data into business operations will occur naturally, helping businesses enhance their internal capabilities and be ready for future fluctuations.
More importantly, participating in Visit Vietnam from the early stage means businesses are at the forefront of modern tourism management and promotion trends, where data becomes the foundation for strategic planning, marketing, and product development. This is not just a technological choice, but a strategic decision that helps Vietnamese tourism businesses assert their position and role in the emerging digital tourism ecosystem.
Joining Visit Vietnam is not merely participating in a technology platform, but a strategic move that helps tourism businesses integrate into the national data ecosystem – where data becomes the foundation for sustainable growth. In the context of Vietnam's tourism accelerating global integration, the benefits of joining Visit Vietnam are the key for businesses not to be left behind in the digital tourism era.
