In its recent article, Travel and Tour World (USA) commented that Phu Quoc is entering its most brilliant development phase since being positioned as Vietnam's resort tourism hub, with a key driving force coming from the participation of private economic groups like Sun Group in developing infrastructure, resorts, and aviation.
The reputable US travel news site stated that the biggest difference of Phu Quoc now compared to the previous period lies in a synchronized development approach, rather than spontaneous growth. Notably, a prime example is the tourism ecosystem that Sun Group is developing - simultaneously investing in the core components of the tourism industry, from transportation infrastructure, aviation to high-class resort systems and large-scale entertainment products. Such an ecosystem model is considered the foundation for creating long-term momentum for the destination.
The emergence of Sun PhuQuoc Airways is an affirmation of the island's competitiveness against regional rivals
One of the factors emphasized by TTW is the emergence of Sun PhuQuoc Airways. According to the American news outlet, the establishment of an airline named after the island is not merely to supplement transportation capacity, but also demonstrates the ambition to proactively open doors connecting Phu Quoc with key domestic and international tourism markets. In the context of increasingly fierce competition between destinations, convenient accessibility is considered a decisive advantage.
According to TTW's analysis, Sun PhuQuoc Airways' flight network development strategy is built on a clear roadmap, starting with connecting major domestic economic – tourism centers before expanding internationally with direct flights. This helps Phu Quoc reduce its dependence on transit points, while increasing its attractiveness to international tourists who prioritize accessible destinations.
JW Marriott Phu Quoc Emerald Bay Resort on the shore of Kem Beach - one of the most beautiful beaches on the planet
Alongside aviation, TTW emphasizes the role of Sun Group in bringing world-leading hotel and resort brands to Phu Quoc. The presence of major names in the high-end hospitality industry has contributed to changing how Phu Quoc is perceived on the international tourism map, from an emerging resort destination to becoming an iconic choice for resort tourism in Southeast Asia.
Compared to other famous island destinations in the region such as Phuket or Bali, TTW notes that Phu Quoc has the advantage of being a "latecomer" destination but was invested in systematically from the start. While many destinations have entered a saturated phase, Phu Quoc still has great development potential, especially as tourism infrastructure and ecosystem are completed simultaneously.
The US news outlet believes that the role of Sun Group is not limited to developing individual projects, but also contributes to shaping the long-term strategy for the destination. As aviation infrastructure is strengthened, the high-end resort system becomes increasingly complete, and new tourism products are continuously added, Phu Quoc is gathering all the conditions to attract high-quality international tourist flows.
Visitors will not want to miss the island with 2 fireworks shows every night, continuously for 365 days a year
The combination of resort products, entertainment, and high-class services is helping Phu Quoc gradually transform into a multi-experience destination. Visitors to Pearl Island not only come for beach relaxation but can also enjoy entertainment activities, health care, cuisine, and explore local culture. Pearl Island now boasts unique experiences: the world's longest 3-cable cable car, the iconic Kiss Bridge with its unique 'no touch' design, or being the only island in the world with 2 fireworks displays every night continuously for 365 days... This diversity helps extend the length of stay and increase visitor spending.
According to TTW, Phu Quoc's prospects in the coming years are rated very positively, as Pearl Island increasingly asserts its position on the regional tourism map. With the participation of Sun Group, TTW assesses Phu Quoc's future as “brighter than ever”, not only for Vietnam's tourism but also in the context of Asia-Pacific tourism.
