If one day you feel like escaping the fine dust, the honking horns, and the invisible pressures of urban life, where in Vietnam would you go? International travelers who know how to enjoy life are pointing to a real-life paradise in Phu Quoc called Bai Kem, where every sense is pampered and fully relaxed.

Jill Graham, a tourist from Australia, shared: “I could spend an entire week at Bai Kem just sunbathing, breathing in the fresh air, and enjoying the food. This beach is truly beautiful and stands out compared to many other places I’ve visited, even in Thailand.”

Ha-yoon, a traveler from South Korea, agreed: “Bai Kem has a unique charm that feels very different from other places in the region, even compared to Da Nang. You could call it heaven on earth—with crystal-clear water where you can see the bottom, gentle sandy shores, and an atmosphere that's perfect for rest and recreation all day long.”

It’s no surprise that international tourists are so drawn to Bai Kem—and that this beach has been named one of the top 50 most beautiful beaches on the planet. What sets Bai Kem apart is its landscape, setting, and climate, which are unlike anywhere else in Vietnam—not even along the rest of Phu Quoc’s nearly 150 km of coastline. The beach boasts powdery white sand like crushed pearls and jade-green sea water. Just a few hundred meters away from shore, your eyes are already soothed by a natural seascape in infinite shades of blue.

The iconic trio—blue sea, white sand, golden sun—isn’t just a song lyric, it’s real at Bai Kem. From the moment your feet touch the sand, your mind begins to unwind as soft grains slip between your toes, the gentle sunlight embraces your skin, and the whispers of coconut trees mingle with the laughter of those enjoying the sea.

Even the wind and waves at Bai Kem seem different—never harsh or crashing, but soft and soothing, lulling you into naps simply by lying down. That’s why international visitors embrace Bai Kem as a true sanctuary—where you can lie on the beach, sunbathe, swim, and let nature restore you.

Beyond its pristine nature, Bai Kem offers a wide range of day-long fun and activities. From morning beach volleyball, kayaking, and swimming to afternoon parasailing and banana boat rides, there's never a dull moment.

From lunch to late-night experiences, don’t miss out on the food and drinks at Bai Kem’s iconic beachfront restaurants and bars. Right by the sea, Draft Beer Bai Kem serves premium fresh brews and a diverse menu crafted from Phu Quoc’s freshest ingredients. Meanwhile, Oyster Dining & Beach Bar offers a wide selection of local seafood and creative fusion cuisine. Be sure to try unforgettable Phu Quoc specialties like grilled sea urchin and baby squid—rich, savory bites that capture the island’s flavor.

But a beach that’s only about swimming and dining would not be enough to satisfy seasoned travelers. That’s why Bai Kem has been carefully developed into a true luxury retreat, home to top-tier resorts from world-class brands like JW Marriott, Accor, and Rosewood—making even billionaires pause and say yes.

New World Phu Quoc Resort wins over families and couples with its cozy, private villas and personal pools, while Premier Residences Phu Quoc Emerald Bay is an affordable yet stylish option for those who love modern, youthful design. And for a high-end luxury experience tailored to the discerning traveler, JW Marriott Phu Quoc Emerald Bay is the crown jewel—designed by the legendary Bill Bensley and operated by Marriott International.

Striking a perfect balance between wild beauty and world-class luxury, Bai Kem is the most fitting definition of a true tropical paradise in Vietnam.